What is Augmented Reality?

Augmented Reality is a technology used for the placement of virtual 3D objects generated in real-time on real-world images, using devices like mobile devices, smartglasses, or interactive displays. In Augmented Reality it is possible to move in three spatial dimensions – virtual objects adjust in terms of their appearance in an analogous way physical objects do it in the real world.

It allows the user to check how a particular product arranges with surroundings, which ultimately would be located. Augmented Reality also allows creating of interactive materials, books, catalogs, brochures, which animate during watching them using dedicated applications.

Actum Lab creates advanced applications which use Augmented Reality. We have dedicated branch solutions sold in Software-as-a-Service (SaaS) model, as well as we create authorial solutions on order. Augmented Reality creates huge possibilities for all of the economic area – in every business, there are processes, in which the AR can be used. Currently, AR technology is very desirable and wanted functionality in mobile applications – it creates a perfect chance on building innovation in your company and to distinguish from competitors.

Augmented Reality Usage

Augmented Reality finds usage in many different fields, for example:

Education – interactive books, scientific material, Augmented Reality overlays on existing objects
Interior designing, production, and sale of home furnishings – applications that simulate the location of products in the customer’s area.
Entertainment – games based on AR, interactive puzzles, photos, tattoos
Marketing – brochures and marketing materials enriched with AR technology, mobile applications displaying Augmented Reality advertisements
Automotive – AR configurators, showing 1:1 3D models of cars, with the possibility of user-model interaction
E-commerce – virtual showrooms